With nearly two decades of experience across every level of natural products retail, I help early-stage CPG founders navigate this complex, capital-intensive industry. I began at the store level as a natural channel buyer, moved into national category management, and later led sales for a nationally distributed brand. As National Director of Sales-Conventional Channel at Presence Marketing, I called on major accounts like Target, Wegmans, HEB, and Albertsons. My path, from shelf to strategy, gives me a deep understanding of what it takes to succeed at retail. Today, I apply that experience as a coach and consultant for natural products brands and serve as National Board President for Naturally Network, helping elevate conscious, values-led companies across the industry.