Naturally MN Retail Launch Lab

Naturally Minnesota’s Premier Cohort Program for Early-Stage CPG Founders

Launched June 2025

What to Expect:

  • Structured Online Curriculum (available to any NMN Member)

  • Bi-Weekly Live Cohort Sessions (via Zoom)

  • Three In-Person Experiences (Inaugural Market Tour, UNFI Distribution Center Tour, Graduation Showcase with buyer meet-and-greet )

  • 1:1 Retail Strategy Sessions

The Secret Sauce:

  • A clear, actionable blueprint for retail success

  • Lifetime access to a robust online curriculum

  • Direct connection to category buyers

  • Proven industry templates and tools

  • Hands-on guidance to avoid common mistakes

  • Community support from a cohort of like-minded founders

Applications for the 2026 Cohort are NOW OPEN!

Gain access to all the online content that is part of the CPG Academy, click below to learn more.

"This is the definitive lab for establishing your place in the retail grocery space."

"The best program to find coaches and advisors in one place for early stage founders is Naturally MN."

- Participants of Retail Launch Lab

Graduates from the 2025 Cohort Include:

  1. Crème

  2. Botanical Lucidity

  3. Ostrichized Brewing

  4. Eli’s Hot Rocking Cereal

  5. P&TY Granola Co

  6. Nicer Foods

  7. Vikings & Goddesses

  8. Sailor Mercy

  9. Mr. Momo

  10. Half-Caff Coffee

  11. Mango Man Cooks!

  12. Farmented

Led by Kate LaBrosse

With nearly two decades of experience across every level of natural products retail, I help early-stage CPG founders navigate this complex, capital-intensive industry. I began at the store level as a natural channel buyer, moved into national category management, and later led sales for a nationally distributed brand. As National Director of Sales-Conventional Channel at Presence Marketing, I called on major accounts like Target, Wegmans, HEB, and Albertsons. My path—from shelf to strategy—gives me a deep understanding of what it takes to succeed at retail. Today, I apply that experience as a coach and consultant for natural products brands and serve as National Board President for Naturally Network, helping elevate conscious, values-led companies across the industry.

Program Cost

The Retail Launch Lab will cost participants $450. This heavily discounted price allows emerging CPG brands access to world class content that can be valued at over $3000, including small group, hands on education sessions with an expert CPG retail consultant, and meetings with buyers.

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