Naturally MN Retail Launch Lab

Launching June 2025

Naturally Minnesota’s Premier Cohort Program for Early-Stage CPG Founders

What to Expect:

  • Structured Online Curriculum (available to any NMN Member)

  • Bi-Weekly Live Cohort Sessions (via Zoom)

  • Two In-Person Experiences (Retail Market Tour and Graduation/Buyer Meet ‘n Greet)

  • 1:1 Retail Strategy Sessions

The Secret Sauce:

  • A clear, actionable blueprint for retail success

  • Lifetime access to a robust online curriculum

  • Direct connection to category buyers

  • Proven industry templates and tools

  • Hands-on guidance to avoid common mistakes

  • Community support from a cohort of like-minded founders

Important Dates

  • Applications Due

    May 30th

    11:59pm

  • Intro Call

    June 11th

    12pm-1pm

  • Market Tour

    June 13th

    10am-4pm

Led by Kate LaBrosse

With nearly two decades of experience across every level of natural products retail, I help early-stage CPG founders navigate this complex, capital-intensive industry. I began at the store level as a natural channel buyer, moved into national category management, and later led sales for a nationally distributed brand. As National Director of Sales-Conventional Channel at Presence Marketing, I called on major accounts like Target, Wegmans, HEB, and Albertsons. My path—from shelf to strategy—gives me a deep understanding of what it takes to succeed at retail. Today, I apply that experience as a coach and consultant for natural products brands and serve as National Board President for Naturally Network, helping elevate conscious, values-led companies across the industry.

Program Cost

The Retail Launch Lab will cost participants $450. This heavily discounted price allows emerging CPG brands access to world class content that can be valued at over $3000, including small group, hands on education sessions with an expert CPG retail consultant, and meetings with buyers.