Who should attend? Any founder and/or leadership team – with clarity that grocery retail is a channel you already have a focus on – or you know you want to pursue. A desire to truly understand this complex channel and have the baseline resources to successfully execute.

This workshop IS for you IF:

· You are focused on building brick & mortar retail sales

· You know that the grocery natural channel is a the right fit for your brand – with a specific emphasis on the natural channel

· You want to up your game – your understanding – your proficiency of/in retail management

· You want a velocity strategy that will increase your odds of successful distributor slotting and retailer placement

· You've got a few retail accounts already and want more

· You feel like you're mostly responding to opportunities vs actively going after strategic opportunities

· You want to manage your business like a boss

· You want to be in the 'know' so you can speak to retailers, brokers and distributors like an industry insider.

Tools you'll leave with:

• Retailer Roadmap - excel grid of all grocery accounts across the US, including channel segmentation, location, number of stores, and primary distributor partner

• Templates:

• Account Tracker

• Master presentation deck

• Sell sheets

• Spec sheet

• Retail incentives

• Annual promo plan