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SPINS Presents: Using Data to Build a Compelling Brand Story with Buyers

It's no secret that data is critical for growing/scaling your brand and showing buyers why you deserve shelf space. However, do you know:

  • When is the right time to start using data and why should you care about data?

  • What do Buyers care about and how to effectively talk to Retailers using data?

  • Which insights are most impactful for creating a data powered sell-in story?

  • Which insights can take you to the next level in your growth journey?

If you're looking for answers to these questions, join Naturally Minnesota's member brand, So Good So You​, and Naturally Network's national sponsor, SPINS​, for a 1-hour workshop at Haberman ​on July 12th from 3-4pm, followed by a networking happy hour.

So Good So You is nationally #1 shot brand, the #4 functional beverage brand by dollars and the fastest growing brand in the category. So Good So You will share how using data has helped provide buyers and the brand with the data needed to monitor and accelerate growth. SPINS will then walk you through a short "retail data bootcamp," including sharing key examples of how to extract powerful insights for crafting a sell story that will resonate with retailers and amplify your growth.

This event is hosted by Haberman​, a full-service marketing communications agency with a 25-plus-year history of modern storytelling for media and marketing. Our mission is to tell the stories of pioneers making a difference in the world— from leaders of the good food movement and cause marketing innovators to entrepreneurs with life-changing ideas. Storytelling and business strategy unite everything we do across all channels, including branding + design, paid media, public + influencer relations, owned media, data analytics and ESG. As modern storytellers, Haberman helps organizations grow, inspire engagement and drive positive social change. www.modernstorytellers.com​.

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June 29

Summer Spree

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July 19

Women in CPG: Panel + Happy Hour