Retail isn't a mystery. But most of what founders learn about it comes from the outside looking in.

This free session is different. You'll spend an hour with Kate LaBrosse — a CPG industry veteran who has spent 17 years working as a buyer, a broker, and a brand. She's been on every side of the table, and calls with her are one of the best places founders in this community get their questions answered.

What we'll cover:

• How retail actually works — and what buyers are really evaluating

• The most common mistakes early-stage brands make before they're ready to scale

• What CPG Academy offers founders who want to build their retail strategy with rigor

• A full overview of the Retail Launch Lab — Naturally Minnesota's cohort program for founders serious about getting into retail and staying there profitably

There will be time for live Q&A. Come with your questions.

This session is free. No fluff. Just real talk from someone who knows how this business works.

This is a virtual event hosted on Zoom. Registrants will receive a zoom link following their completed registration.